SEO and Organic Growth

— Develop and implement SEO strategies for international markets;
— Increase organic traffic, brand visibility, and conversions from search;
— Analyze branded, commercial, and informational search queries;
— Research competitors, SERP results, content strategies, and backlink profiles;
— Identify new growth opportunities and launch SEO initiatives;
— Evaluate the performance of SEO, SERM, ASO, and link building activities;
— Prepare analytical reports, insights, and recommendations for the business and key stakeholders.

Content and Link Building

— Collect, analyze, and cluster semantic keywords;
— Create content plans and prepare briefs for SEO pages, blog articles, PR materials, review pages, FAQ, and help center content;
— Work with the content team on structure, search intent, metadata, internal linking, and page optimization;
— Develop and implement link building strategies;
— Select high-quality platforms for placements and monitor backlink performance;
— Analyze the results of content initiatives and suggest improvements.

SERM / ORM / ASO

— Manage the brand’s reputation in Google search and AI search results;
— Work with branded search results and improve the quality of search visibility for key brand queries;
— Monitor and manage the brand’s presence on review platforms;
— Work with ratings and reviews in the App Store and Google Play;
— Monitor domain reputation and react to negative mentions or reputation risks;
— Support initiatives aimed at improving brand trust and search perception.

Brand Protection

— Identify and process reputation threats;
— Work with fake websites, domain clones, phishing pages, impersonation cases, and unauthorized brand usage;
— Participate in handling information attacks and reputation risks;
— Collaborate with legal and compliance teams on takedown, trademark abuse, impersonation, phishing, and brand protection cases.