Senior Programmatic Media Buyer (RTB)
An international performance marketing company is seeking a Senior Programmatic Media Buyer (RTB) to lead high-budget campaigns and contribute to the development of its programmatic strategy. This role requires strong technical expertise, strategic thinking, and the ability to mentor junior team members.
Responsibilities:
Plan, launch, and optimise large-scale RTB/programmatic campaigns across multiple ad networks
Manage various ad formats including Banner, Native, Pre-roll, Push, and Pop-under
Develop advanced bidding strategies, audience segmentation frameworks, and scaling approaches
Perform daily optimisation to maximise ROI and long-term growth
Conduct in-depth performance analysis to identify trends and new opportunities
Forecast results, manage pacing, and scale budgets effectively
Support tracking architecture and advanced measurement setups, including Google Analytics 4, postback URLs, custom events, and attribution models
Mentor junior buyers and provide guidance on best practices
Collaborate with creative teams to develop data-driven testing strategies
Present insights and strategic recommendations to leadership
Identify opportunities for automation and workflow improvements
Requirements:
5+ years of hands-on experience in programmatic media buying (RTB)
Strong experience working with multiple major ad networks and diverse ad formats
Proven track record managing large budgets and delivering strong ROI on CPC/CPM campaigns
Deep understanding of RTB auction dynamics, bidding logic, audience segmentation, and multi-channel environments
Experience with complex tracking setups (postbacks, server-to-server tracking, attribution analytics)
Strong analytical skills with advanced Excel/Google Sheets proficiency
Experience with reporting tools such as Tableau and Microsoft Power BI is a plus
Experience with SQL, BigQuery, or similar tools is a strong advantage
Excellent communication and presentation skills
Strong organisational skills with the ability to manage multiple projects
English proficiency at B2 level or higher
Benefits:
Salary range: €3,000–€5,000 per month (depending on experience and interview results)
Performance-based bonus scheme
Monday–Friday schedule (9:00–17:00) with flexible start and finish times
Remote work option
Up to 25 days of annual leave plus 5 sick days
Provident Fund scheme
Access to industry conferences and learning resources
Supportive environment with clear career growth opportunities
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