Senior Google Ads Specialist

NDA

An international performance marketing company is looking for a Senior Google Ads Specialist to lead and scale its paid search activities. This role involves strategic ownership of the Google Ads channel, campaign optimisation, and mentoring junior team members.

NDA

Paphos/Nicosia (Cyprus)

Full-time

Responsibilities:

Take full ownership of the Google Ads channel and align strategy with business goals
Plan, launch, and optimise high-impact Search campaigns, as well as cross-channel campaigns (Display, Shopping, Performance Max, YouTube, Remarketing)
Design scalable campaign structures, bidding strategies, and targeting models
Analyse performance data to optimise budgets and improve ROI
Conduct in-depth audits and provide strategic recommendations
Mentor junior specialists and ensure best practices across campaigns
Lead A/B testing initiatives across creatives, landing pages, and structures
Collaborate with leadership and cross-functional teams
Stay updated on platform changes, trends, and innovations
Resolve complex tracking, compliance, and delivery issues

Requirements:

5+ years of hands-on experience managing Google Ads in performance-driven environments
Degree in Business, Marketing, Media, Communications, Management, or related field
Valid Google Ads certifications (advanced certifications are a plus)
Strong expertise in advanced campaign structures, bidding strategies, and multi-channel planning
Experience with automation tools (Ads Scripts, API workflows, Ads Editor)
Deep understanding of tracking, measurement, attribution models, Google Analytics 4, and Google Tag Manager
Proven experience managing substantial advertising budgets
Previous mentoring or leadership experience
Strong analytical skills with advanced Excel/Google Sheets proficiency
Experience with analytics/reporting tools (e.g., SQL, Tableau, Looker) is a plus
Familiarity with PPC/SEO tools such as SEMrush, Ahrefs, and Similarweb
Solid understanding of CRO, user behaviour, and landing page optimisation
Strong communication skills and fluent English (additional languages are a plus)

Benefits:

Competitive fixed monthly salary (3000-5000 euro)
Performance-based bonus scheme
Monday–Friday schedule (9:00–17:00) with flexible start and finish times
Remote work option
Up to 25 days of annual leave plus 5 sick days
Provident Fund scheme
Access to industry conferences and learning resources
Supportive environment with clear career growth opportunities

Support with obtaining a work visa in Cyprus if required

Sector

AdultTech

Tech

Google Ads

Employment

Full-time

Interested in the vacancy, let’s collaborate!

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