Media Buyer | Adult
About the company: we’re looking for a hands-on Media Buyer to drive paid and organic traffic acquisition for an adult live streaming and engagement platform. The ideal candidate is a data-driven marketer with a deep understanding of targeting, retargeting, and performance optimization, comfortable working with adult traffic sources and alternative social growth tactics.
Responsibilities:
-Plan, launch, and optimize paid campaigns across adult traffic networks, RTB platforms, and mainstream channels ;
– Manage end-to-end funnel performance: from user acquisition through conversion and retention ;
– Execute retargeting and lookalike strategies to maximize ROI ;
– Collaborate with analytics and product teams to improve traffic quality and conversion rates ;
– Identify and scale non-traditional social traffic opportunities (trending on Reddit, TikTok, Instagram & etc.) ;
– Test and evaluate new publishers, formats, and tools to expand reach and efficiency.
Requirements:
-3+ years of media buying experience, ideally in adult verticals, dating, or live cam products
– Proven success in targeting, retargeting, and campaign optimization
– Strong understanding of adult publishers, ad networks, and compliance nuances
– Hands-on experience with Google Ads and Meta Ads, including limitations and best practices for adult-oriented campaigns
– Familiarity with RTB setup and optimization
– Experience generating traffic via social platforms (Reddit, TikTok, Instagram) + outside of standard paid media buying big plus
– Analytical mindset with proficiency in campaign tracking tools (e.g., Voluum, RedTrack, or similar).
Nice to have
– Background in webcam, content subscription, or creator monetization platforms
– Experience with fraud detection, traffic scoring, or conversion attribution systems
– Understanding of funnel mechanics and user engagement KPIs.
Benefits:
Contact: anna.b@headshotit.com / @uwiwa (Tg)
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