NDA

Marketing Manager

Our client is seeking a highly motivated and creative Head of Marketing to join their team.

NDA
Cyprus, Hybrid
Full-time

Responsibilities:

Marketing Strategy Development & Execution:

  • Ensure creation and execution of a comprehensive marketing strategy focused on the promotion of a web browser application, ensuring alignment with overall business goals (50% MAU growth every year) and user acquisition targets (1M+ quarterly).
  • Develop and execure short-term and long-term marketing plans to drive downloads and retention for the browser.

User Acquisition & Growth:

  • Design and execute campaigns to drive user acquisition and increase browser downloads across different platforms (desktop, mobile, extensions).
  • Manage the growth of the user base by identifying new channels and opportunities to increase market penetration, including targeted advertising, partnerships, and promotions.

App Store Optimization (ASO) & Web Optimization:

  • Lead ASO strategies for improving the browser’s visibility in app stores and on relevant download platforms.
  • Ensure the application is optimized for search, conversion, and installation metrics on app stores and other digital platforms. Brand Building & Positioning:
  • Develop and maintain a strong brand identity for the web browser, ensuring a consistent voice and messaging across all digital and traditional marketing channels.
  • Position the browser as a top choice for privacy, performance, or any other unique selling points in the highly competitive browser market.

Cross-Functional Collaboration:

  • Work closely with the product and development teams. PR to ensure marketing initiatives align with product features, roadmap, and user experience.
  • Collaborate with customer support teams to gather feedback, identify pain points, and refine marketing messages.

Performance Analysis & Optimization:

  • Continuously monitor, measure, and analyze the performance of all marketing campaigns (e.g., user acquisition, ad performance, retention rates) to identify areas for improvement.
  • Leverage data insights to optimize campaigns, improve user retention, and maximize return on investment (ROI).

Customer Retention & Engagement:

  • Develop and implement strategies aimed at improving user retention and re-engagement, including loyalty programs, in-app messaging, and targeted email campaigns.
  • Monitor user feedback and behavior to enhance the overall user experience, ensuring high levels of engagement and satisfaction.

Budget Management & Allocation:

  • Manage and allocate the marketing budget efficiently to maximize results while staying within financial limits.
  • Analyze the cost-effectiveness of various marketing channels and campaigns to ensure optimal resource distribution.
  • Provide regular reports to senior leadership on campaign performance, ROI, growth metrics.

Requirements:

  • Proven experience in app promotion (figures and cases with real breakthroughs) worldwide
  • Ability to bring a million users in the first quarter of work
  • Focus on numbers and ability to do everything on your own (with your hands)
  • Experience – YouTube, Google, Google Analytics, Social (TikTok), metrics
  • English language – B2 and higher
Employment
Full-time

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