Marketing Analyst (Traffic & Performance)

NDA

Our client is a fast-growing company in the iGaming / affiliate marketing space, part of one of the largest Cyprus-based holdings in the betting and gaming industry. They work with high-volume traffic across multiple GEOs and acquisition channels, and they’re scaling their analytics function to make sharper, data-driven decisions about player acquisition.

This is a fully remote position, open to candidates across Europe. You’ll join a focused analytics function where your insights directly shape marketing and product strategy — backed by the resources and stability of a major international holding, but with the pace and ownership of a growing team.

NDA

Cyprus

(Remote)

Full-time

Responsibilities:

Analyze the performance of acquisition channels (Affiliate, SEO, ASO, PPC, Direct, Email, Push, etc.);
Segment traffic by GEO, device, source, and user type;
Calculate and monitor key metrics: ROI, CPA, LTV, ARPU, Retention, as well as industry-specific metrics (FTD, Deposit/Redeposit, GGR/NGR, RevShare);
Prepare regular reporting on traffic, conversions, and marketing campaign performance;
Analyze the conversion funnel and identify growth opportunities;
Form hypotheses and analyze A/B test results;
Prepare analytical recommendations for the marketing and product teams;
Analyze user behavior, retention, and churn;
Assess the impact of promotions, bonuses, and product changes on business metrics.

Requirements:

2+ years of experience as a Traffic Analyst / Marketing Analyst / Product Analyst;
Strong command of Excel/Google Sheets;
SQL skills sufficient to write queries for data extraction and analysis;
Experience with BI tools (Power BI, Tableau, Looker Studio, or similar);
Understanding of core marketing and product metrics (ROI, CPA, LTV, Retention, Conversion Rate, etc.);
Experience analyzing advertising traffic and conversion funnels;
Basic understanding of attribution principles and web/mobile analytics (GA4, AppsFlyer, Adjust, or similar);
Experience analyzing A/B test results;
Ability to work with large datasets and prepare analytical reporting;
Ability to draw conclusions and propose data-driven solutions;
English at Intermediate level or above

Nice to have

Experience in iGaming, Betting, or Affiliate Marketing;
Experience with trackers (Keitaro, Voluum, Binom, etc.);
Experience setting up A/B tests, not just analyzing their results;
Understanding of iGaming unit economics (GGR/NGR, RevShare, CPA by deposits).

Benefits:

Competitive salary up to $5,000/month, depending on experience and skills;
Fully remote work — collaborate from anywhere in Europe;
Flexible employment format that works best for you (B2B contract, self-employment, or other arrangements);
Flexible working hours focused on results, not hours logged;
Sick leave: The company understands the value of supporting its employees, therefore, it provides appropriate sick leave days for personal illness;
Weekends: The company provides additional days off in accordance with the laws of Cyprus;
Professional growth within a major international holding, with access to large-scale data and real business impact;
A supportive, data-driven team where your recommendations are actually implemented.

Sector

Digital Marketing iGaming

Employment

Full-time

Interested in the vacancy, let’s collaborate!

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