Lead CRM Manager | Adult

NDA

A startup in the adult niche is building a next-generation AI playground: fully AI-powered, fully gamified, and designed to become the biggest platform in the category. If you love building products and growth engines that people obsess over — and you want to help disrupt a massive market — you’ll feel at home here. Our ambition is to become the biggest thing in adult entertainment — the next platform category after fansites/cams — powered by AI and designed for scale.

We operate in startup mode: fast shipping, aggressive iteration, and a direct line between your work and business results.

NDA

Cyprus

(Remote, Relocation)

Full-time

Responsibilities:

• Own end-to-end lifecycle CRM campaigns across all channels (email, in-app, push, etc.) — from ideation and journey design to execution, optimization, and reporting

• Monitor and optimize lifecycle performance continuously to drive engagement, increase retention, reduce churn, and support monthly revenue and business goals

• Analyze daily and campaign-level performance against key business KPIs, evaluate impact and value, and translate insights into clear optimization actions and execute accordingly.

• Plan and execute lifecycle strategies that increase lifetime value, covering key touchpoints across the user journey, evolving audience behavior & targeting techniques, new product releases, personalization automation, and campaign priorities.

• Lead experimentation and A/B testing by forming data-driven hypotheses, executing tests, analyzing incremental uplift, and sharing actionable insights across audience segments

• Own CRM operational excellence, including routine QA, safety checks, troubleshooting, and ensuring campaigns and tests run smoothly across all tools and channels

• Improve engagement and conversion metrics (open rates, CTR, conversion, revenue) while scaling send volume and maintaining incremental KPI impact

• Maintain best practices in deliverability, including domain health monitoring, list hygiene, authentication protocols, and overall campaign success metrics

• Collaborate cross-functionally with writers, designers, Product, and other stakeholders to deliver high-quality, on-brand, and effective CRM communications

• Exhibit exceptional attention to detail, ensuring accuracy across copy, design, technical setup, targeting logic, and overall user experience

Requirements:

• 3+ years of experience managing and optimizing B2C lifecycle CRM campaigns with a proven KPI track record
• Solid knowledge of CRM systems, data structures, reporting, and A/B testing methodologies
• Strong expertise in CRM automation platforms: сurrently being used Omnisend but if needed we are open to switch
• Deep understanding of campaign optimization, deliverability, and performance best practices across multiple channels
• Strong analytical skills with the ability to interpret data, measure incremental impact, and drive actionable insights
• Highly detail-oriented and hands-on, with a strong focus on execution quality and user experience
• Excellent organizational and project management skills, with the ability to manage multiple initiatives in parallel
• Methodical approach to data, with the ability to clearly present insights to support business decisions
• Strong copywriting and editing skills, with a sharp eye for clarity and precision.
• Proficiency in HTML and CSS for email design

Benefits:

Salary: ~ 5-7K$ (gross)

Sector

AdultTech

Tech

CRM

Employment

Full-time

Interested in the vacancy, let’s collaborate!

Headshot is the leading IT recruitment agency on Cyprus, offering comprehensive services to match skilled professionals with cutting-edge technology companies. With a focus on personalized solutions, we meticulously tailor our recruitment process to ensure the perfect fit for both candidates and employers. Backed by years of industry experience and a commitment to excellence, we provide unmatched support throughout the hiring journey, making us the go-to partner for all your talent acquisition needs

+35796270367

careers@headshotit.com

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3035 Limassol, Cyprus