NDA

Head of Online Acquisition

Leading international online gaming/gambling operator is looking for a Head of Online Acquisition – Italian Region to lead its expansion in the Italian market. Responsible for managing all activity with a focus on marketing, product and commercial initiatives, the Head of Acquisition will also work across all teams in the organization.

NDA
Remote
Full-time

Responsibilities:

Digital Marketing & Customer Acquisition Strategy

  • Create and implement a comprehensive acquisition strategy to drive customer growth and revenue generation. Define target customer segments, identify acquisition channels, and set acquisition goals aligned with business objectives.
  • Lead the planning, execution, and optimization of multi-channel marketing campaigns to acquire new customers. Utilize a mix of digital channels (SEO, social media, blog), offline tactics, and influencer partnerships, to drive player engagement and acquisition.
  • Conduct market research and competitive analysis to identify market trends, player preferences, and opportunities for growth within the gambling industry. Use insights to inform marketing strategies and product development efforts.
  • Track and analyse key performance indicators (KPIs) related to player acquisition, engagement, and revenue generation. Continuously optimize marketing campaigns and tactics to improve ROI and achieve business objectives.
  • Ideate, implement, optimise and analyse retention and acquisition promotions across sportsbook and casino, optimizing bonus costs & ensuring ROI.
  • Work closely with all central teams such as Marketing, Product, Operations, and Data & BI teams to deliver the best possible customer experience.
  • Develop the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering player registration volume.
  • Initiate new campaign ideas, incentives and bonuses for the affiliate scheme together with the Affiliates team.
  • Handle business deal tracking, monitoring, closing, and other related activities as needed.
  • Supervise campaign activity to ensure affiliates deliver the best ROI.
  • Manage the affiliate budget including commission and budget spend

Requirements:

  • Deep understanding of search engine optimization, search engine marketing, and pay-per-click advertising to maximize website visibility and traffic.
  • Ability to analyze marketing data and derive insights to adjust campaigns and strategies for better performance, deep understanding of key performance indicators such as customer acquisition cost (CAC), customer lifetime value (CLV), retention rates, and return on ad spend (ROAS).
  • In-depth knowledge of the gambling sector, including online casinos, sports betting, and emerging trends like fantasy games, esports betting, others.
  • The ability to allocate marketing budgets efficiently, balancing acquisition costs with revenue generation. Competence in forecasting financial outcomes based on marketing initiatives and optimizing investment in channels with the best returns.
  • Expertise in understanding and managing customer journeys from acquisition to retention, increasing loyalty and lifetime value.
  • Ability to think critically and solve challenges creatively, particularly in a highly competitive and regulated industry.
  • Excellent verbal and written communication skills to effectively convey strategies, performance, and insights to teams, executives, and partners.

Required Expertise:

  • Proven expertise in a senior leadership role responsible for the Italian market, demonstrating a comprehensive understanding and strategic oversight of the online market dynamics.
  • Experience operating in gambling or other high risk fast expanding online industry with a track record of performance growth.
  • Strong financial acumen, experienced in budget management and financial analysis.
  • Expertise in digital marketing and e-commerce.
  • Excellent analytical skills;
  • Fluent in Italian and English, with strong written and verbal communication skills.
  • Demonstrated strategic planning and execution abilities.
Employment
Full-time

Interested in the vacancy,

let’s collaborate!

    Filter
    Sector
    Sector filter
    Tech
    Tech
    Salary from
    Employment
    employment
    Want to become an expert in international recruitment?
    Learn the skills you need in just 5 weeks and kickstart your career in the High Risk industry.

    *The course is available in Russian language only.

    Your message has been
    successfully sent!
    Your message has been
    successfully sent!
    Oops! Something went wrong.
    Please try submitting
    your message again.