Head of CRM (iGaming)

NDA

We are looking for an experienced Head of CRM to lead the development of the CRM function and build a structured approach to user communications within the product.

This is a high-impact role: you will be responsible for strategy, team management, and directly influencing key business metrics such as retention, LTV, and revenue growth.

NDA

Remote

Full-time

Responsibilities:

You will be responsible for shaping CRM into a key growth driver for the product.

Your scope will include:

Building and executing the CRM strategy (email, push, SMS, in-app)
Managing the CRM team (hiring, development, prioritization)
Developing and optimizing automated flows: welcome, retention, reactivation
Creating and evolving the content strategy for user communications
Deep segmentation of the user base and personalization of user experience
Running A/B/n tests and implementing best practices
Analyzing and improving key metrics: Retention, LTV, ARPU, Churn
Monitoring channel performance and CRM ROI
Close collaboration with product, marketing, analytics, and design teams

Important: this is not purely a managerial role — we are looking for someone who understands the processes in depth and is ready to be hands-on when needed.

Requirements:

We are looking for a strong practitioner with iGaming experience who has already led CRM or is ready to step into a Head-level role.

5+ years of experience in CRM in iGaming (casino) → must have iGaming (casino) experience
2+ years in a Head/Lead role (or readiness to step up)
Mandatory experience working with Tier-1 GEOs
Hands-on experience with Customer.io (or similar tools: Braze / Iterable)
Strong expertise in segmentation and personalization
Deep understanding of key metrics (Retention, LTV, ARPU, conversions) and ability to manage them
Experience managing a team
Data-driven decision-making approach

What You Should Know

You will manage a team of 3 CRM managers (Senior + 2 Junior) with the opportunity to scale
High level of autonomy and impact on the product
Work with Tier-1 markets
Opportunity to build processes from scratch, not just maintain existing ones

Benefits:

Fully remote position
International team
Compensation: around $5,500, with flexibility for strong candidates
Possibility of salary review and bonuses after the probation period
Contract-based engagement

Hiring Process

The final stage includes a security check (polygraph)

Employment

Full-time

Interested in the vacancy, let’s collaborate!

Headshot is the leading IT recruitment agency on Cyprus, offering comprehensive services to match skilled professionals with cutting-edge technology companies. With a focus on personalized solutions, we meticulously tailor our recruitment process to ensure the perfect fit for both candidates and employers. Backed by years of industry experience and a commitment to excellence, we provide unmatched support throughout the hiring journey, making us the go-to partner for all your talent acquisition needs

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