We are Headshot Recruitment Agency, and our client a fast-growing iGaming company is seeking a Head of B2C to drive the success of their new online casino business, from strategy to execution.
Head of B2C iGaming
We are Headshot Recruitment Agency, and our client a fast-growing iGaming company is seeking a Head of B2C to drive the success of their new online casino business, from strategy to execution.
Responsibilities:
• Hire, organize, and lead a cross-functional B2C team including designers, retention experts, and affiliate managers
• Collaborate with the development team to ensure platform scalability and technical performance
• Define and execute a comprehensive B2C strategy: product positioning, user acquisition, retention
• Lead marketing efforts: affiliate marketing, paid traffic, CRM, SEO, and brand building
• Ensure compliance with regulatory requirements and iGaming standards
• Set key performance indicators and apply data-driven management
• Optimize player lifecycle and engagement through data insights and targeted campaigns
Requirements:
• Proven iGaming experience, especially in B2C operations
• Track record of building and scaling teams from the ground up
• Strong knowledge of casino operations, player behavior, and user retention
• Experience with affiliate programs, media buying, and CRM tactics
• Technical acumen to effectively collaborate with development and product teams
• Analytical mindset and experience using metrics to drive performance
• Exceptional leadership and communication skills
Benefits:
• Unique opportunity to build a B2C division from scratch
• Competitive salary and performance bonuses
• Full strategic ownership in a dynamic iGaming company
• Remote work with a team of seasoned professionals
Interested in the vacancy,
let’s collaborate!
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Omiros & Araouzos Tower
Olympion 25
3035 Limassol, Cyprus
*The course is available in Russian language only.