CRM / Retention Manager (Remote)

NDA

We are looking for an experienced CRM / Retention Manager to join our team and drive customer engagement, retention, and revenue growth for a fast-growing sweepstakes casino product. This is a fully remote position offering the opportunity to build and scale a data-driven CRM function with a strong focus on automation, experimentation, and AI-powered optimization

NDA

Remote

(Remote)

Full-time

Responsibilities:

Build, develop, and optimize the CRM ecosystem using Customer.io
Design and execute CRM strategies for a sweepstakes casino product
Launch, manage, and optimize multi-channel campaigns across Email, Push, SMS, and In-App channels
Create, maintain, and improve automated customer journeys and trigger-based workflows
Conduct rapid A/B testing cycles (hypothesis → launch → analysis → scaling)
Leverage AI tools to accelerate content production, personalization, and CRM optimization
Segment users and manage communication across different lifecycle stages and cohorts
Develop and enhance VIP and loyalty programs
Analyze campaign performance and its impact on key business metrics
Drive improvements in LTV, ARPPU, retention, and churn metrics
Identify and implement new retention and reactivation strategies

Requirements:

2–3+ years of experience as a CRM Manager, Retention Manager, or similar role within iGaming or sweepstakes casino projects
Hands-on experience with Customer.io (required)
Proven experience building end-to-end customer journeys (Activation → Retention → VIP → Reactivation)
Strong experience creating and optimizing automated workflows and trigger-based campaigns
Solid A/B testing expertise with a fast experimentation mindset
Practical experience using AI tools for content generation, personalization, and campaign optimization
Experience managing multi-channel CRM campaigns (Email, Push, SMS, In-App)
Experience developing and managing VIP and loyalty programs
Strong understanding of key CRM and business metrics, including LTV, ARPU/ARPPU, Retention, and Churn
Experience with user segmentation and lifecycle marketing
Understanding of email deliverability best practices
Experience with analytics, reporting, and performance measurement
English proficiency at B1 level or higher
Strong ownership mindset and motivation to build scalable retention systems that directly impact revenue

Benefits:

Fully remote work environment
Opportunity to shape and scale the CRM function from the ground up
Fast-paced, data-driven culture focused on innovation and experimentation
Significant impact on product growth and business performance
Competitive compensation package

Employment

Full-time

Interested in the vacancy, let’s collaborate!

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