CRM Manager — Lifecycle, Retention & Monetization
About the Role
Swipey.AI builds AI Companions — entertainment at the intersection of tech and desire. Our UA engine is world-class at buying users. Your job: make them stay, come back, and spend. You’ll own everything after the click — the full journey from first deposit to loyal rebilling fan.
This isn’t email scheduling. It’s retention strategy: building a high-volume lifecycle machine and compounding LTV cohort over cohort.
Responsibilities:
● Lifecycle & Automation — Build and own the full lifecycle across email, push, and in-product: onboarding, activation, monetization, rebill, churn-save.
● Retention & Monetization (the core) — Turn one-time depositors into repeat and rebilling payers. Grow ARPU and cohort LTV. Measured on repeat-purchase rate, rebill retention, and revenue-per-user — not open rates.
● Deliverability — Our sending infrastructure is already built; you own it going forward. Audit it, find the gaps, and drive improvements with our dev/tech team. Keep an adult-content sender landing in the inbox — reputation, SPF/DKIM/DMARC, list hygiene, warmup, rotation. You set strategy; the tech team executes.
● Segmentation & Testing — Behavior- and value-based segments (RFM, spend tiers, affinity). Relentless A/B testing. Live in Mixpanel; every flow earns its place with numbers.
Requirements:
● 2+ years high-volume CRM / lifecycle / retention marketing — ideally adult, dating, gaming, iGaming, or subscription entertainment.
● You think in LTV, ARPU, rebill, and cohort economics — not vanity metrics.
● Hands-on with ESP / CRM tools (Ongage, Iterable, Braze, Customer.io) and push (OneSignal). Comfortable with complex branching journeys.
● Enough deliverability know-how in a gray/adult context to assess a sender setup and steer fixes — you won’t build it alone, but you’ll know what “good” looks like.
● Strong English and sharp, on-brand copy instincts (bold, young, sexy).
Benefits:
● Competitive compensation, scaled to seniority and adult-vertical experience — we pay well for the right person.
● Quarterly performance bonus tied to retention and LTV targets.
● An established marketing team behind you — media buyers, designers, dev/tech ops. Not a solo role.
● Direct collaboration with founders, fast decisions, no corporate bureaucracy.
● Fully remote.
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